Reliance Retail Ventures Ltd (RRVL), the retail arm of Reliance Industries, has announced a strategic minority investment in UK-based Facegym, a unique brand known for pioneering the facial fitness and skincare segment. This move is a part of RRVL’s broader strategy to strengthen its presence in the rapidly growing beauty and wellness market, both in India and globally.economictimes.com
Facegym, founded in London in 2014, blends traditional skincare with facial workouts to offer a holistic approach to beauty. The brand currently operates in key global cities including Manchester, New York, Los Angeles, and Sydney. With its innovative concept of combining skincare products with facial muscle exercises, Facegym has carved a niche that lies at the intersection of wellness, fitness, and beauty—an area that resonates well with today’s health-conscious consumers.
Reliance Retail plans to introduce Facegym to the Indian market over the next five years through standalone stores and exclusive zones within select Tira outlets. Tira is Reliance’s dedicated beauty retail format, designed to house both Indian and international beauty and personal care brands. This partnership with Facegym is expected to further elevate Tira’s brand offerings, adding a unique and experiential component to its portfolio.
Commenting on the investment, Bhakti Modi, Co-founder and CEO of Tira, said, “FACEGYM sits at the unique intersection of wellness and fitness, creating a category of its own. This aligns perfectly with our vision of bringing innovative and global beauty experiences to Indian consumers.”
Reliance Retail has already made significant strides in the beauty segment, operating stores of well-known international brands such as Sephora, Huda Beauty, and Laura Mercier. The addition of Facegym complements this ecosystem, positioning Reliance as a key player in the premium beauty and wellness space.
The Indian beauty and personal care market is among the fastest-growing globally, with a valuation of over $20 billion in 2023. It is projected to grow at a CAGR of 11% between 2023 and 2028, driven by increasing disposable incomes, urbanization, and a rising preference for self-care and wellness solutions. Reliance’s investment in Facegym is well-timed to tap into this momentum and cater to a new generation of consumers seeking advanced beauty and wellness solutions.
This strategic collaboration reflects Reliance Retail’s commitment to bringing global innovation to Indian shores and redefining the way beauty and wellness are experienced in the country.
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